Resume
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Hi, I’m Abhay Rautela, a User Experience Design Lead with over 15 years of experience in UX and CX strategy, qualitative and quantitative customer research, usability testing and product design of websites, web applications and intranets, and service design for key organisations, governments and institutions.
Experience
2021-2023
Lead Experience Designer, EPAM
Hoofddorp, The Netherlands
2020-2021
UX Design Lead, International Baccalaureate
The Hague, The Netherlands
2016-2020
UX Analyst, International Baccalaureate
The Hague, The Netherlands
2012-2016
Usability Analyst, International Baccalaureate
Singapore
2012-2012
UX Consultant, Possible
Singapore
2011-2012
Senior Design Consultant, Pebble Road
Singapore
2008-2011
Senior Human Factors Engineer, Info Edge
Noida, India
2006-2007
Associative Creative Design, Sapient
Gurgaon, India
Clients
Beverages
Bacardi, Guinness
Cargo and logistics
DHL, Qatar Airways Cargo
Education
Harvard, City & Guilds, Singapore Management University
Finance
Standard Chartered, London Stock Exchange Group, VISA, Western Union
Government
Tourism Australia, IE Singapore, Ministry of Manpower Singapore
Other industries
Construction- CRH Leviat. Diamonds- De Beers. Hospitality- Starwood Hotels. Telecommunications- Singtel.
Education
2003-2005
BA (Hons) Multimedia Arts (focus on usability and accessibility)
Middlesex University
Skills
Development methodologies
UX planning, management, execution and resourcing in agile (Scrum, Scaled agile framework- SAFe 5) and waterfall.
UX activities
Conducting qualitative and quantitative user research, customer journey mapping and service mapping, stakeholder workshops, information architecture, prototyping, formative and summative usability testing, web accessibility, data visualisation, responsive design strategy, and some web analytics and content strategy.
Collaboration
Working in local and geo-distributed settings closely with Product Owners and a multitude of stakeholders (Architects, Developers, Testing, Marketing and communications, Business Analysts, Legal) to align everyone on the UX vision and help achieve product goals.
Strategy
Digital experience strategy definition (that aligns with CX strategy), UX roadmap definition (that aligns with business goals and parent division strategy), UX leadership, design Ops, UX strategy, management and mentorship.
Leadership, management and consulting
Leading UX and CX teams on projects, client interaction and presentation, estimation, planning, resourcing, authoring white papers and proposals, UX tool selection, procurement, client pitching.
Deliverables
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Personas, sitemaps, user flows, customer journey maps, service blueprints, low to high fidelity prototypes, visual designs, UI components, design systems, usability test reports, user research reports, UX approaches, UX roadmaps, case studies.
Tools
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Miro, Figma, FigJam, Adobe XD, Confluence, Frontify, Jira, Azure Dev Ops, Office suite, Axure RP, Zeplin, Screaming Frog, Sketch, Visio, Photoshop, Illustrator, Morae, Silverback, Lookback, Flowmapp, Rarchy, Google Analytics, Hotjar, Qualtrics, Siteimprove, Brandwatch, Rally, Keynote and more. Always happy and confident to learn new ones.
Technologies
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Microsoft Azure DevOps, Salesforce Commerce Cloud, Salesforce Community Cloud, Salesforce Marketing Cloud, Salesforce Lightening design system, Sharepoint, Episerver, Shopify, Power BI, Tableau, WordPress, Amplitude, Amplience Dynamic Content, Amplience Content Hub.
Accolades
2018
eAssessment Awards: Best Use of Summative Assessment for MYP eAssessment application
Role: UX Consultant
2013
Global Finance magazine: Best Consumer Internet Bank (Global) for Standard Chartered bank global websites design
Role: UX Lead
2011
Digital Workplace Group (DWG) My Beautiful Intranet Goes Social: Winner (1st place) for IE Singapore intranet design
Role: UX Lead
2011
Destractions: Winner (1st place) for Urban planning design challenge
Role: Team member
Other
Articles, posts, UI prototyping libraries and personal website designs have been published, featured, included, pointed and showcased in British Computer Society Interaction Specialist Group’s Usability News, Wireframes magazine, Evolt, Axure prototyping application website, SlideShare front page, Business Week’s Business, ExchangeNational Center on Disability and Access to Education (NCDAE), and WaSP Interact and AllTop among other places.
Certifications
& courses
2020
Becoming a UX Strategist, Norman Nielsen group
Exam: 89%
2020
Service blueprinting, Norman Nielsen Group
Exam: 96%
2019
Becoming a UX Leader, Norman Nielsen Group
2019
Design Ops, Norman Nielsen Group
2018
CX Masterclass, CXPA
2014
Design thinking implementation, Singapore Ministry of Information
Publications
& features
2012
Featured in the print book, The Designer’s Web Handbook: What You Need to Know to Create for the Web
2010
Co-author: UX Storytellers: Connecting the Dots
2010
Featured in the print book, The Web Designer’s Idea Book Volume 2: More of the Best Themes, Trends and Styles in Website Design
Professional
memberships & positions
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IFIP SIG 13.1 on IDID (Member of the executive), ACM SIGCHI, UXPA, UPA, CXPA, ERGOSS.