Hi, I’m Abhay Rautela. I’m a UX Design Lead from The Netherlands with 16 years of experience leading award-wining digital products and services for Fortune 500 companies and more through user-centred and research-based design.
I strategise, plan and execute qualitative and quantitative user research, usability testing and design products with measurable outcomes that customers love to use to get their jobs done.
I inform design with data rather than assumption co-creating solutions with customers.
Design is collaborative. In order to accomplish business and user goals, I strive to create a shared understanding of the UX vision and drive collaboration between business, product, and technology right from the very start of a project to release and after.
Some clients I have helped with on research, strategy, design and processes
Bacardi, De Beers, DHL, Guinness, Harvard, London Stock Exchange, Qatar Airways Group, Standard Chartered Bank, Starwood Hotels, Tourism Australia (government agency), VISA and Western Union.
Professional memberships and positions
Member of the Executive of IFIP SIG 13.1 on IDID. ACM SIGCHI, UXPA, UPA, CXPA, ERGOSS.
Award-winning projects
2018- eAssessment Awards: Best Use of Summative Assessment 2018- MYP eAssessment application: International Baccalaureate (Role: Usability Consultant)
2013- Global Finance: Best Consumer Internet Bank (Global)- Standard Chartered bank (Role: UX Lead)
2012: Winner (1st place) Digital Workplace Group (DWG) My Beautiful Intranet (Goes Social) 2012: International Enterprise Singapore (Social) Intranet (Role: UX Lead)
2012: Destractions design challenge: Urban planning- winner (Role: Team member)
Publications and features
Book co-author: UX Storytellers: Connecting the Dots.
Featured in the print book, The Designer’s Web Handbook: What You Need to Know to Create for the Web.
Featured in the print book, The Web Designer’s Idea Book Volume 2: More of the Best Themes, Trends and Styles in Website Design.
Articles and UI components published and featured in Axure, British Computer Society Interaction Specialist Group’s Usability News, Evolt, National Center on Disability and Access to Education (NCDAE) and AllTop.